My ebusiness

Benefits Of Starting A Website or Starting An eBusiness

Some of the goals that can be achieved by launching a website include the following:

1. Low Cost

Everyone who wants to start a business calculates the cost of starting it before he does anything thing else to see if it is within the budget. Starting an online business will cost you with us between 150$ to 500$, which is in value about your cell phone bill or electric bill for one month only; compared to starting any other business that’s nothing. This cost is also less than a newspaper ad which will disappear in couple weeks; while your website will be there forever if you want.

2. Expenses 5$ to 25$ per month

The second thing everyone needs to calculate about starting the business is the expenses. Your online business or website will cost you about 10$ monthly fee, which is in value about the cost of one sandwich or one snack; and that is as well nothing compared to other businesses expenses like employee salaries, electric bills, etc...

3. Available 24 / 7 365 year round

Your ebusiness or website will be up and running 24 hours a day, 7 days a week whole year round. Open with any kind of weather, building or roads construction, etc… without any of your or employees efforts. Do that without any extra expense. On top of that No need to turn customers away when its time to close your shop, and putting up a note sayingclosed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.

4. Offer Convenience for your customers

Customer convenience is one of the most important strategies for Successful businesses. It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale. Customer can visit your website whenever they like from their own privacy and comfort, without the stresses and distractions that exist in the real world like traffic, parking, weather, etc. Your website is a self-service medium for example, instead of having to wait in a long cue to pay your phone bill or filling papers and mailing it; you can now do it online through the provider or your bank website.

5. Market Expansion

When you rent a store or a place in a certain area or street for your business you are limiting your business to certain number of customers living or passing by that area. The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access and interest in your product.

6. Lot Cheaper and More Flexible Than Advertising

Your website or ebusiness is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. We are not saying that you should not use other forms of advertising at all, but a website will reduce the number of brochures that your company needs to produce.

7. Diversify Revenue Streams

A website is a form of media where everybody can acquire information. You can use this media to sell advertising space to other complimentary businesses. So it is not just a medium for representation of your company. So now visitors can search for information on a business that will enhance the use of your service. For example a restaurant featuring a directory with businesses such as party co-coordinators, sound equipment rental companies, etc.

8. Add Value and Satisfaction

By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content you canentertainyour customers. This will also help them remember you better.

9. Standardize Sales Performance

By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.

10. Improve credibility

A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!

11. Promote your Brickn Mortar Presence

Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call adummy mapon your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Brick nMortar premises. You might advertise a promotion on your website encouraging the visitor to visit yourBrick n Mortar premises (e.g.. At a branch near you! ).Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing customers when moving to a new location.

12. Growth Opportunity

A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

13. Two-Way Communicative Marketing

Customers can quickly and easily give feedback on your product and/or marketing approach. Improved communication by email which is professional and convenient, and is significantly better than leaving messages on answering machines

14. Cheap Market Research and Statistics to Improve your Business

Use some features on your website such as polls, question form, online surveys and your website statistics to find out what customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.

15. Save your and your staff time

Lets look at what successful and bigger companies do when you call them and ask them a question. They will direct you to their website to look for the answer or information. Why they do that? They simply don’t want to waste time by answering you the same question or providing you with the same information. How many times customers ask you or your staff the same question, and you have to give them the same answer. A website can save you and your staff a lot of time where you can do something else more productive other than answering the same old question. Providing or creating a webpage for answers to frequently asked questions will save you that which will be easy to direct your customers to.

And Lots More